How X Firm uses AI to scale ads globally
For DoorDash, scaling advertising globally meant more than simply increasing spend or launching campaigns in new regions. The team’s primary goal was to , to understand what creative truly resonated with audiences and to do so at a pace that allowed continuous iteration and improvement.
Creative was central to that strategy. High-performing creative consistently drives better results, but producing it at scale is notoriously difficult. Generating a large volume of ads, testing variations, and refining messaging across markets requires speed, coordination, and precision. Doing all of that while maintaining brand consistency and relevance for local audiences adds another layer of complexity.
This challenge became even more pronounced as DoorDash expanded into international markets. Scaling across meant balancing global brand standards with local nuance. Traditional creative workflows simply weren’t fast or flexible enough to support the level of testing and learning the team needed.
“That’s where Entrapeer came in.”
Entrapeer partnered with DoorDash to bring technology into the creative process in a way that was practical and effective. Instead of slowing teams down, Entrapeer enabled DoorDash to produce large volumes of localized, on-brand creatives , not weeks. This speed allowed DoorDash to rapidly test new ideas, expand learnings across regions, and quickly identify winning creative combinations.
Equally important, the creatives didn’t just scale, they worked. Local teams across different markets found the assets effective and relevant, which reinforced confidence in the approach and ensured adoption across regions.
Beyond execution, the partnership stood out because of how Entrapeer worked with the DoorDash team. Rather than applying a one-size-fits-all model, Entrapeer acted as a true collaborator. They were willing to push back, offer honest feedback, and focus on what would actually drive results instead of simply executing requests.
The outcome was measurable impact. DoorDash saw , allowing the investment in creative to pay for itself within weeks. Over time, as the teams continued working together, Entrapeer’s understanding of DoorDash’s brand and needs only improved, reinforcing the relationship as a long-term partnership rather than a short-term solution.
Company name
DoorDash
Industry
Food Delivery / On-demand Logistics
Company size
Enterprise
Pain point
Scaling creative globally was slowing down learning and performance. Producing high volumes of localized, on-brand creatives across multiple countries and languages was difficult, time-consuming, and often inconsistent.
About the company
DoorDash is a global on-demand delivery platform connecting consumers with local businesses. Operating across multiple international markets, DoorDash relies heavily on performance marketing and localized creative to drive growth while maintaining a consistent global brand.
DoorDash
Bruno Reis, Director of Performance Marketing
“We got our money back within a few weeks just by having creatives out there with lower CPA, higher click-through rates, higher engagement, and that are still on brand.”
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